By Roland Barthes
"No denunciation with out its right device of shut analysis," Roland Barthes wrote in his preface to Mythologies. there is not any extra right software of research of our modern myths than this book―one of the main major works in French conception, and person who has reworked the best way readers and philosophers view the area round them.
Our age is a triumph of codification. We personal units that carry the realm to the command of our fingertips. we've got entry to boundless details and prodigious amounts of stuff. we choose to love or now not, to think or now not, to shop for or no longer. We decide and select. we expect we're unfastened. but throughout us, in popular culture, politics, mainstream media, and advertisements, there are codes and emblems that govern our offerings. they're the fabrications of buyer society. They convey myths of good fortune, overall healthiness, or happiness. As Barthes sees it, those myths has to be rigorously deciphered, and debunked.
What Barthes discerned in mass media, the style of plastic, and the politics of postcolonial France applies with equivalent strength to present day social networks, the iPhone, and the pictures of 11th of September. This re-creation of Mythologies, entire and wonderfully rendered by means of the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic―a lesson in clairvoyance that's extra appropriate now than ever.