By Peter Burrows
An insider's examine the interior turmoil at one of many world's ultimate high-tech companies
this can be the interior tale of Hewlett-Packard Company's fight to regain its former glory, and of the high-stakes conflict among CEO Carly Fiorina and relations scion Walter Hewlett over how top to accomplish that aim. for many years, HP was once trendy not just for its cutting edge items and hovering inventory rate, yet for its egalitarian company tradition and father-knows-best integrity. Backfire explains how the corporate fell on not easy instances, recounts the ancient selection that made Fiorina the world's top-ranking girl govt, and brings to existence the backlash that resulted while she attempted to impose her charismatic salesmanship at the getting older icon. most sensible BusinessWeek journalist Peter Burrows supplies the dramatic blow-by-blow of Hewlett's attempt to kill Fiorina's such a lot debatable circulation of all, her $19 billion buy of rival Compaq machine. Fiorina received via a whisker, after the most costly proxy struggle in historical past and a dramatic lawsuit that accused the corporate of illegally solving the vote. This gripping, ongoing tale comprises interesting personalities and dramatic boardroom and court docket drama.
Peter Burrows (Alameda, CA) has been a know-how reporter for BusinessWeek for 9 years and has lined the HP saga from the beginning. the dep. editor for BusinessWeek's machine insurance, he has been the significant chronicler of Fiorina's tenure at HP, and has written 3 hide tales at the topic. He has additionally written a variety of different hide tales, together with seems to be at Steve Jobs's Apple laptop and sunlight Microsystems' Scott McNealy.
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