By Martin Grossmann
Research and improvement of novel drugs for human remedy usually takes over a decade earlier than major sales from revenues are drawing close. How can biotechnology businesses be based and develop effectively in an with such prolonged innovation strategies? The publication investigates this challenge and distinguishes 3 development stages: From incorporation and start-up via collaborative R&D with huge pharmaceutical corporations to price production from R&D pipelines to Public choices and product advertising. during this booklet a dynamic simulation version for checking out diversified decision-making ideas is constructed. for every part the writer identifies selection principles that offer for profitable company growth.
Read or Download Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering (Contributions to Management Science) PDF
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