Iwabuchi has performed vast interviews with manufacturers, promoters, and shoppers of pop culture in Japan and East Asia. Drawing upon this study, he analyzes Japan’s "localizing" technique of repackaging Western popular culture for Asian intake and the methods jap pop culture arouses neighborhood cultural resonances. He considers how transnational cultural flows are skilled in a different way in a variety of geographic parts through bilateral cultural flows in East Asia. He exhibits how eastern well known song and tv dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and the way "Asian" pop culture (especially Hong Kong’s) is got in Japan.
Rich in empirical element and theoretical perception, Recentering Globalization is an important contribution to puzzling over cultural globalization and transnationalism, really within the context of East Asian cultural studies.
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