By Barry Smart
George Ritzer's McDonaldization thesis argued that modern lifestyles is succumbing to the standardization, flexibility and practicability of fast-food carrier. This booklet brings jointly in particular commissioned papers through best social and cultural analysts to have interaction in a severe appraisal of the thesis.
The individuals talk about the roots of the thesis, the explanation of overdue sleek lifestyles, the consequences of accelerating cultural commodification, the continued prominence of yankee cultural and monetary imperialism and the influence of globalization on social and cultural lifestyles. The strengths and weaknesses of the McDonaldization thesis are basically evaluated and the irrational effects of explanation are pinpointed and critically
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