Nadine Bültel untersucht die Ursachen und Auswirkungen der medialen Prominenz von Top-Managern. Sie analysiert, wie supervisor eine Starreputation aufbauen und welche Rolle die Medien hierbei spielen. Im Mittelpunkt steht dabei auch die Frage, ob und warum Starmanager eine höhere Vergütung erhalten als ihre weniger prominenten Kollegen.
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Extra info for Starmanager: Medienprominenz, Reputation und Vergütung von Top-Managern (Unternehmerisches Personalmanagement) (German Edition)
